Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies, by Geoffrey West
Scale is a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in.
Physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. What makes West's discoveries so beautiful, however, is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses.
Cities are constellations of networks and biological laws of scalability relate with eerie precision to them. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways.
Through the mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune.
“This is science writing as wonder and as inspiration.” - The Wall Street Journal
“An enchanting intellectual odyssey… provocative and fascinating.” - The New York Times